De Nile CBS is simply reinforcing the fact that they're stuck in the past and completely in denial about the state of technology. If the thing is really that good the word will get out, and all they'll accomplish by attempting to suppress it is give it more lift.
What CBS and the others should be doing is figuring out how to leverage all this new technology to retain, or even enhance, their position. Instead they seem bound and determined to let it run over them.
The railroads tried that with the budding airline industry, lo these many years ago. Look how that worked out for them.