said by TomS_:
Also I dont like the way they are playing the whole "dont let others profit off your customers" line... What has a customers retail habits got to do with the operation of your network? This is what the net neutrality debate is all about right? Network operators snooping in on customer activity and looking to profit from it.
It's my personal belief if you're going to leverage your customer's activity (e.g. viewing what they are doing) for profit, you have a responsibility to inform your customers of such. It might not be legally required, but it's the ethical thing to do.
I don't know of many consumers who would be comfortable with that type of business practice.