Analysts act like Softbank is the AT&T of Japan
Softbank is the Sprint of Japan, a distant mitsu behind NTT and KDDI. That is why Softbank is here...because their growth in Japan has virtually stopped. In terms of purchasing volume, it isn't going to turn Sprint into a juggernaut that will have handset makers caving on pricing.
Thank you. I remember the excitement when this deal was first announced about how Sprint would turn into such a great network now that it would be owned by such an "awesome" Japanese carrier. As a current Softbank customer locked into a contract for another 18 months with an absurd ETF, I can only say that I hope Sprint customers are happy
The one thing Softbank has going for it, which it tries to ruin at every turn by deterring BYO handsets and refusing to unlock handsets it sells, is that it's a GSM carrier. My Galaxy Nexus lives comfortably on Softbank's spotty network. The article is probably is correct in that a larger company with more subs will garner better deals with manufacturers.