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yyzlhr

join:2012-09-03
Scarborough, ON
kudos:4
reply to Sunfox

Re: Another Rogers Rate Increase

said by Sunfox:

Indeed they are allowed. However, when times are tough for many people, and a company's profits are already growing at a steady rate at the current pricing structure, what is the moral justification for a mass price increase far above the cost of inflation, at an earlier schedule than usual?

Are they in danger of going bankrupt? Have they seen a sudden and unexpected increase in the cost of doing business? Are you getting an equal increase in service for the extra money?

The cost of doing business is typically pretty high for Rogers. Rogers sits on massive amounts of debt and they probably took on even more by joining forces with Bell to acquire MLSE. They need to ensure that they have sustained revenue flowing in to ensure that they can continue to finance their debt and not head into bankruptcy.