said by gunther_01:
Except I'm some how selling my soul by making money.. That's alright though?
I would say bburley has it the most accurate. We are getting paid by allowing the retailer to gather marketing data from our customers. NOT, sell them more, via pop up ads. Not sending them to web sites they don't or didn't want to go to in the first place.
The premise is sound. It's sponsored by the retailer the customer is using anyway. And it doesn't violate any kind of privacy act in any way, because we aren't allowing anyone access to personal information. Only the company who already knows about the purchase (since you are buying from them any way) knows anything personal about you and/or your purchase. AND, it can be bypassed if someone doesn't like it by changing DNS servers on their PC.
I feel you are missing the point. You're operating a private network, right? Your customers are leasing access on this said network. These customers assume the traffic traveling over your network is only being monitored/accessed by you as an ISP.
The minute you start allowing 3rd parties to have access to customer data traveling over your network, it opens the door to other things.
I guess we view the role of an ISP differently. I personally believe an ISPs role is to provide their customers with access to the internet and maintaining exactly that. It would be the same as a phone provider allowing 3rd parties to gain access to information of your phone usage. It doesn't sit right with me, I wouldn't do it to my own customers.
That's simply my opinion on the matter. While you may disagree, I would imagine some of your customers would side with my viewpoint.