said by rocca:The marketing/explanation to the average consumer is pretty confusing, ie 100GB on-peak, unlimited off-peak vs 250GB is much easier to visualize the later. We're hoping that the final capacity rates make it moot and we can have an unlimited package and make it simple, if that doesn't come along soon then we'll likely figure out some sort of off-peak option you can add to your account.
I get the confusion, but couldn't you hide that under a sort of "advanced" plan for people who aren't confused by it? I rather like the ability of more finely tuned plans. You could, for instance, offer something like this for Cogeco-land (numbers vaguely based off the new pricing scheme in the original post):
1) Choose a standard package:
4/.6 w/ 100GB $29.95
20/1.5 w/ 150GB $39.95
30/2 w/ 250GB $49.95
55/2 w/ 350GB $79.95
2) Or build a custom package:
a) Choose your speed:
4/.6 [starting at $25.95]
20/1.5 [starting at $32.95]
30/2 [starting at $39.95]
55/2 [starting at $54.95]
b) Choose your monthly traffic:
50GB [included]
100GB [+$4]
150GB [+$7]
250GB [+$10]
350GB [+$15]
Unlimited [+$14, only available with 4/.6 plan]
c) Choose your extras:
Unlimited off-peak use (12pm-8am) [+$10]
...
I just sort of guessed at numbers to make the "custom" plans add up to the standard plans; obviously you'd need to figure out the appropriate price points.
Just a thought.