I'm not sure it's always the providers "giving in", as the negotiation is usually going both ways. WFLA will lose advertising dollars if it is no longer carried on BHN, and BHN loses subscribers if it doesn't carry WFLA. Unfortunately, the subscribers are left in the middle of the battle.
The worst part of the problem is that horrible crawl that WFLA puts on the screen during prime time warning us about the agreement ending.
