said by shaner:
Because of the player and school involved, but mostly because the entire media world fell for the story hook, line, and sinker. They're incredulous that they could fall for it so heavily and this upstart online news source scooped them all, so the more the mainstream media reports it, then it looks like they uncovered the lie themselves and don't look so foolish.
Shows the credibility and credulity of journalists these days. Don't vet a story; run with it.