said by Jason Levine:
Netflix isn't "getting a free ride" any more than a local pizza shop who pays Verizon for a phone line is "getting a free ride" by Sprint letting their customers call to order pizza. (After all, they're not paying Sprint any money. Why should Sprint let their number be called?!!)
Speaking of pizza shops, there is a local Domino's franchise here that will not accept orders from cell phones for security reasons. He will only accept delivery orders from landlines. He can probably tell by the caller ID as the most common landline prefixes here are 781, 782, 783, 787, 543 (Verizon in the Indian Orchard subdivision, east Springfield, and parts of Wilbraham) are the most common landline prefixes in his delivery area.
The reason he won't take calls from a cell phone is he had one of his pizza delivery guys murdered in a robbery while making a delivery so he has taken steps to protect his employees.