It is TOO middle of the road priced. If you can afford a $3k compact/rangefinder then you can most likely afford a Leica. And to spend 2 to 3 times the amount of a Fuji or Sony on basically the same kind of camera is ludicrous. I cannot afford ANY Leica, so I'd be in the marker for an X Pro1 or an XE1
I'm not a pro, so I cannot really evaluate a camera that is so much beyond my needs and knowledge. Yes it has a really big sensor, but I think my critic about those missing features are still valid to some degree. I know that zoom can be an issue in this case, but they should've had at least a token (i.e. 2x) optical zoom.
If I were to want it *really* badly I could afford it, but since not too long ago I bought a camera and some accessories worth well over $1k (at the time of purchase) there will be no more expensive camera for me for a while. -- Wacky Races 2012!