Same reason the Waters family sold CHUM to CTV, MONEY.
While settle for a paltry 2m/yr (split 5 ways) in yearly return, when you can get a huge payday now and not worry about the company making or losing money.
PIAC, CIPPIC, Open Media, and others request that the Minister stop the sale of the AWS spectrum that was reserved for new entrants which Shaw purchased, from being sold to Rogers, as its against the original intents of the auction. -- Battle.net Tech Support MVP