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Re: why do we keep giving these guys a mic? I guess my 22+ years at one of the big 4 firms has taught me nothing and you know better.
said by Skippy25:I strongly doubt you have any work experience at a Big 4 firm if you didn't even know that they frequently publish market research in order to make the news.
I guess my 22+ years at one of the big 4 firms has taught me nothing and you know better.
Dark is right.
Think what you will but after 22+ years and I am yet to see one released by my firm nor hear about it in a company announcement. But as I said it simply could be that he knows better than me as I would have no interest in any of them and would probably forget them as soon as I heard about them.
Regardless, once money is involved any report is tainted as it is either tailored to those paying for it or it is tailored towards the ones they think they will get the most for it. Just like doing surveys.