Verizon sells several different kinds of remotes on their own website. The 2-button (controls two devices) one is the cheapest and the one that each new subscribers get. So I guess the only people that pay money for one are those that want a nicer remote or already gotten their free 2-button remote.
I will go ahead and order a 2-button one from the TV set, I am so used to the 2-button one that it doesn't make sense to pay for something fancier. The only reason I am even ordering one is that my wife recently dropped and cracked the one that we had since installation several years ago, it still works just looks bad.