said by LazMan:Problem is, consumers want their phone to work everywhere... A user may live in a glass tower in the 'T.dot' - but they're driving to visit their buddy in Winnipeg; and expect, even demand, that their cell coverage works the whole way around the north shore of Superior...
Population density and geography are two of the biggest issues for any carrier; incumbent or new entrant.
That's one of the worst examples you can provide. Rogers doesn't work on the north shore of Superior. That in fact, is proof that they don't even cover areas where people are to the fullest extent.