No, because of how they are going about this. Even the location they selected shows they aren't serious about expanding this and becoming an MSO. I wouldn't be surprised if this is simply research into residential usage of data services; something the rest of their organization would hugely benefit from. Since they have their testbed infrastructure, they can monitor everything the users do and for major marketing based organizations like Google, that is gold. But you don't have to spend $100B on nationwide infrastructure to get that information so they won't bother. Google will not be the next Verizon unless they run into serious problems with MSO data double dipping. But as we see with Google and Orange, Google has shown a willingness to pay off the MSOs looking to double dip.
Nothing will come of this and it is evident by how they are going about this.