I guess I missed the part about the swarming the boot with the torches. Maybe thrown in pirate costumes for effect.
Seriously, if you doubt that receiving complaints has a better likelihood of influencing an organization than bitching and moaning on a public forum, you are sorely mistaken. One letter from me will make SFA difference. A stack of letters and CSRs spending hours on the phone taking complaints will make a difference. Do nothing now and chances of Telus changing direction are nil. Make noise now and maybe they will back off.