Actually you are somewhat right, ATT didn't rebrand the "old". What AT&T has done is installed New DSLAMS in the C.O. That are running on the UVerse network. Thus getting away with calling it UVerse, when in reality its nothing! I wouldn't even call it DSL 2.0. It still all copper from source to destination, distance issues do apply. Only thing it has done is to lighten the ATM network traffic. We call it "fake" UVerse, since true UVerse its supposed to be FTTN or FTTP. Both do exist in SF just very scarcely. Oh and FTTP will more than likely only been seen deploy in the south of Market area.
By the way last i checked ATT got the green light from SF city hall to install 700 VRADS, yup the frige is going up.