said by jagged:
And if AT&T is planning on doing it, guess what Verizon is thinking about? Yep, same thing. It's just a matter of time, to let the mathematicians figure out the pricing so ARPU and EBITDA don't drop take a it.
But it's interesting that AT&T is first to follow along. Are they seeing a lot of iPhones defections over to T-Mobile? Because they're a GSM/SIM-based carrier, it's easy for someone to take their old AT&T phone over to T-Mobile. And as the most iPhone-heavy carrier (80% iPhones), AT&T is also paying the most in subsidies.
Verizon doesn't feel quite as much pressure from T-Mobile, because they're a CDMA/ESN-based carrier. You have to buy a new phone to switch to T-Mobile, and that's a barrier.
Sprint has already given its pound of flesh to Apple. They're stuck.