Verizon is the Mercedes/BMW/Cadillac of the cellphone world. You get what you pay for.
If you want a better pricing while still using Verizon's 3G(not 4G(yet)) network try their mvno, Page Plus Cellular. I signed up for the $55 plan which has unlimited talk & text and 2Gb of data per month. For $69.95 you can get up the data upped to 5Gb of data. -- An appeaser is one who feeds a crocodile, hoping it will eat him last. - Sir Winston Churchill
Verizon perceives that it is the American markets next best thing since sliced bread, and has enough people sold on that perception that they can charge for it, and get away with it, for 'fear' that you might not have precious LTE in every corner of the county.
Sorry - I'm not going to pay for something I don't need.