Verizon operates a network just like the next carrier. There's nothing high class about them other than the choke hold they place on people's wallets for this very same perception of service.
The only exception to that is Sprint. They REALLY don't know what they're doing anymore.
Verizon perceives that it is the American markets next best thing since sliced bread, and has enough people sold on that perception that they can charge for it, and get away with it, for 'fear' that you might not have precious LTE in every corner of the county.
Sorry - I'm not going to pay for something I don't need.
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