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carpetshark3
Premium
join:2004-02-12
Idledale, CO
reply to antdude

Re: Yes, that PC cleanup app you saw on TV at 3 a.m...

An ad agency will accept this ad. Then they pay brokers to place it. (usually using demographics)
If a program needs revenue to keep it on the air, they will accept the fee they get to air it. CNN must be getting very needy in the late night. If the wording is legal, the ad will usually be accepted with the disclaimer.

What you might need to do, is get a law to make the disclaimers run slower and in larger letters. This goes on in prime time, too. Drug ads.
They speed read the disclaimer and it's legal.

Some agency just got Taco Bell to drop the ad about a vegetable tray being a dud at a party. You need to get after CNN and enough people complain.



AVD
Respice, Adspice, Prospice
Premium
join:2003-02-06
Onion, NJ
kudos:1

said by carpetshark3:

This goes on in prime time, too. Drug ads.
They speed read the disclaimer and it's legal.

but at least for a drug

1) it is prescribed by a medical professional
2) it is dispensed by a pharmacist
3) usually they refer you to a website or magazine advertisement that has all the disclaimers if not in a little fine print.

(pharmaceuticals don't want lawsuits, they can't change their name and come back tomorrow that easily.
--
* seek help if having trouble coping
--Standard disclaimers apply.--