It's more than just the FS/BB redundancy, IMO. I find it hard to think of anything for which FS or BB would be my first choice, unless they're having a sale, and even a lot of their sales have been crappy lately, like the awful after-Christmas fiasco. I think they're suffering a bit of the same fate as the old-style department stores. As people become more knowledgeable shoppers, they tend to gravitate towards the specialty stores for many items, which have bigger selections and often better quality and better prices. Being at BB/FS lately has felt like being in a Walmart -- and I don't mean that in any sort of good way!