said by elitefx: said by TSI Marc:
.. We'll have to see how it goes...
Why not go after a different demographic for the next year till things sort themselves out?
Current packages at amazing discounted prices. Probably a million light to moderate users out there would be thrilled to catch a break on their already too high utility costs by using your current lineup.
If No Frills can pull it off why not "Teksavvy, Your Canadian Discount ISP".
Give a 10% seniors discount etc. Create a whole new niche in the Internet marketplace.
Margins are already super tight at Teksavvy. It costs them at least $20 a customer to lease the last mile from Rogers. Once you add in capacity costs, labour, marketing etc. the profits margins aren't high enough to lower prices while being profitable. If they're going to go the no frills route, something is going to have to give. The fees that Teksavvy pays to Rogers are non negotiable, so the only other things you can cut is your customer support stuff. Also, seniors light internet users are unlikely to even know that TPIAs like Teksavvy exists. To reach those customers, Teksavvy would have to spend more money on marketing to reach that consumer segment.