I think intel may be giving amd a chance to catch up, so they dont become a monopoly which could cause the government to break them up. Kinda like how the p4 and PD werent as good as amd so they got a bit more cash, then the c2d/c2q came out and BOOM.
Is what I would say were I a conspiracy theorist.
In reality they are trying to catch up to amd's apus. The integrated haswell gpu went toe to toe with a 650m supposedly(»Haswell iGPU will equal GT 650M performance
). Truth be told I would be surprised if amd's next gen apu wasnt better than that since they are already so far a head of intel.
Putting their emphasis on the gpu makes the cpu lack behind.