I thought that Sandy Bridge was the "tick" and Ivy Bridge was the "tock".
Haswell appears to be the "flop"
Tock is the new process with older architecture - Sandy Bridge.Tick is the new architecture with proven process - Ivy Bridge.Haswell is the Tock - sticking with the 22nm process, new micro-architecture.--"We are half-hearted creatures, fooling about with drink and sex and ambition when infinite joy is offered us.... We are far too easily pleased." C.S. Lewis