said by fifty nine:
I don't think that I could blame them. Auto ad skipping, if it goes mainstream everywhere could spell the death of the industry.
How does the Hopper Auto Ad Skip (which BTW allows the Ad to be skipped once the recording is over 24 hours old - Not skip the Ad and never record it in the first place) differ from manually fast forwarding past the ad or (if I am watching as the show airs) leaving the room until the show resumes? All the payment to run an ad buys is inserting it into the show NOT any guarantee that it will be viewed by ANYONE. Until the sponsors pay ME to watch their ad, I have fulfilled my responsibility by recording and watching the show (but not necessarily their ads). They have gotten what they paid for once the ad is offered to me to be viewed. I do not have to watch it.