The Mercedes-Benz CLA-Class was the number one considered model on Edmunds on Super Bowl Sunday and the following Monday.
The CLA-Class recorded a lift of 20,710 percent on Edmunds â the highest since Edmunds began tracking ad performance. Even though the CLA's baseline started low, the huge lift for the CLA resulted in 7,600 incremental shoppers. The Mercedes-Benz C-Class continues to draft off the CLA's success with a 50 percent lift on Monday.
The commercial is approaching 6 million views on YouTube as of Thursday morning.
Edmunds says: The 2014 Mercedes-Benz CLA-Class commercial for the 2013 Super Bowl is one for the record books.
I doubt they care what caused the outage and have to agree that it was positive and thats all they cared about.