dslreports logo
site
 
    All Forums Hot Topics Gallery
spc

spacer




how-to block ads


Search Topic:
uniqs
267
share rss forum feed

SunnyD

join:2009-03-20
Madison, AL

1 recommendation

Trademark issues?

I'm wondering if there might have been any particular validity to this particular rejection, or rather Coke/Pepsi being upset simply because of trademark issues given both their trademarks were used prominently in the spot.

I'm pretty sure that neither Coke nor Pepsi would have authorized SodaStream to use their logos.


Skippy25

join:2000-09-13
Hazelwood, MO

They dont need to.



Eddy120876

join:2009-02-16
Bronx, NY
reply to SunnyD

Hey you might be onto something there. Since every company is very protective of their logo,materials,goods and good name. So had soda stream used a generic logo then i guess CBS wouldn't have a problem.



battleop

join:2005-09-28
00000
reply to SunnyD

Since Coke and Pepsi do not sue each other over the same thing then they probably don't have a way to sue anyone else.
--
I do not, have not, and will not work for AT&T/Comcast/Verizon/Charter or similar sized company.


Skippy25

join:2000-09-13
Hazelwood, MO
reply to Eddy120876

They dont need to get their permission. It is Nominative Fair Use and these things are done all the time.

If there wasnt fair use policies in place than even DSLReports would probably be in hot water for using so many registered logos/trademarks for so many different companies while bashing them for being such a failure to society and consumers.


SunnyD

join:2009-03-20
Madison, AL

Problem is, unless I missed it, I didn't see anything in the advert that explicitly stated that SodaStream DID NOT provide ACTUAL Pepsi/Coke products. This could lead to product confusion, meaning SodaStream was implying they were delivering actual Pepsi/Coke, just without the bottles and hence trademark infringement.


Skippy25

join:2000-09-13
Hazelwood, MO

LOL, interject much?

I guess then the burden is on Pepsi and Coke to prove your implications as I never once watched that commercial and thought they were providing a Coke or Pepsi product of any sort. But then again, I am probably brighter than the average American.


SunnyD

join:2009-03-20
Madison, AL

said by Skippy25:

But then again, I am probably brighter than the average American.

And therein lies the problem. CBS playing morality police or something. Or BFF for advertising dollars. Regardless, I meant what you knew.


Eddy120876

join:2009-02-16
Bronx, NY
reply to battleop

Well if you notice those two giants have been in a battle year after year to keep the consumers. Had they sued each other not yet, but who know if they might down the road.



Eddy120876

join:2009-02-16
Bronx, NY
reply to Skippy25

Well thats the reason why i said maybe thats the reason why CBS might have issues since you know the one that can lose the revenue is them and not coke or pepsi.



battleop

join:2005-09-28
00000
reply to Eddy120876

Not suing each other sets a precedence.



Eddy120876

join:2009-02-16
Bronx, NY

True but still with this day an age you never know.


cog_biz_user
i ruin threads apparently

join:2011-04-19
Hamilton, ON
reply to Skippy25

Case in point:

»www.youtube.com/watch?v=dwfPJp1KE78