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itguy05

join:2005-06-17
Carlisle, PA
reply to skeechan

Re: They can pick and choose whatever they want

said by skeechan:

What is Coke and Pepsi going to do? Stop advertising on America's most popular network that has 8 of the 10 highest rates shows?.

Do Coke and Pepsi even need to advertise? Who in America does not know Coke and the has-been, Pepsi?

And I can't remember the last show I watched on CBS other than the Super Bowl.


skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2

Awareness isn't enough. Advertisers need to constantly entice to generate sales.


itguy05

join:2005-06-17
Carlisle, PA

said by skeechan:

Awareness isn't enough. Advertisers need to constantly entice to generate sales.

I get that for new products and new brands but Coke and Pepsi are universal products. How many people will go into a restaurant and order a Coke? (or even a Pepsi?)

You also have those that will only buy one or the other. For me it's Coke - can't stand the taste of Pepsi. No amount of advertising is going to change that.

I get it if you're selling a new product (ie: Diet Coke 0 the 5th mega cola taste) but for regular old Coke and Pepsi nobody will forget they are there.


skeechan
Ai Otsukaholic
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Reviews:
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For any kind of product you must continuously entice and remind. It isn't just for restaurants, it's at the supermarket where they have 50 competitors. Out of sight, out of mind, even for legendary brands like Coca-Cola. At the restaurant you may opt for an iced tea or a beer if you saw a commercial recently. If they slow advertising, they will lose marketshare and sales, especially now that people are looking to avoid calorie filled sugar drinks like Coke and Pepsi.

Who doesn't need to advertise are public utilities like Southern California Edison, as if you can get power somewhere else.


Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ
kudos:1

This.

Keeping brand awareness is really the whole point of advertising. Which is why the best superbowl ads are ones people will discuss.

Interesting enough the blackout caused spontaneous advertising by the companies on Twitter. Reportedly Audi offered to send LEDs to Mercedes Benz USA(the naming rights owner of the Superdome.)
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports


itguy05

join:2005-06-17
Carlisle, PA
reply to skeechan

Guess I'm not the target demographic then. I actually think for myself.

If I want beer, seeing a Coke ad is not going to make me want a Coke instead.
If I'm in the mood for a Mountain Dew I'm not going to go for a Mello Yello because of a Coke ad.
If I want soda at home I'm going to shop on price and the house brands are quite good now. If they are running a deal on Coke I may buy that.

I'm also not going to go gaga over Superbowl ads...

I won't use GoDaddy for my domain stuff even though I love their ads.

I will never put a pair of Junky Skechers on my feet even though their ad was OK (and their shoes are rip offs of Nike's Free line).

Chrysler/Dodge tried to pull the American heartstrings (and somewhat offended me) even though they are not an American company any more and have not been for a long while. Yet they want to fool people into thinking they are.

I won't drink a Bud but loved their commercial.



skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
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Reviews:
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·Verizon FiOS

1 edit

It also isn't about individuals. It is about planting the thought in a percentage of the 50 million watching. You aren't ever going to get 100% of people to buy your product based on a single ad or a group of ads. They have to be inclined to purchase the product anyway and advertising entices them to follow through on that inclination.

Meanwhile I hate Godaddy's ads so much I moved my registrations to name.com. I also saw the Jeep ad as pandering and gave me zero reason to consider buying a Jeep. They aren't effective ads and in 3 weeks no one will care because the content doesn't stick with the viewer. The Dodge buy was a good ad for the Farm Bill but not much else.



cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7
reply to itguy05

said by itguy05:

I actually think for myself.
...
I won't use GoDaddy for my domain stuff even though I love their ads.

You lost all credibility with that contradiction there.

itguy05

join:2005-06-17
Carlisle, PA

said by cdru:

said by itguy05:

I actually think for myself.
...
I won't use GoDaddy for my domain stuff even though I love their ads.

You lost all credibility with that contradiction there.

Why? I love sexy ads as much as the next guy. My reason for not using GoDaddy is 2 fold:

1. They run their stuff on Windows/IIS and I refuse to patronize businesses that use Microsoft technology on the Internet if I can avoid it.
2. They are more expensive than my current host.

If they were cheaper and used Apache on Linux I'd probably use them, because of their ads.


skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2

How about their support (and eventual flip flop) over SOPA?


itguy05

join:2005-06-17
Carlisle, PA

said by skeechan:

How about their support (and eventual flip flop) over SOPA?

Forgot about that. So no I wouldn't use them no matter what. But do like their ads.


Thespis
I'm not an actor, but I play one on TV.
Premium
join:2004-08-03
Keller, TX
reply to itguy05

said by itguy05:

If they were cheaper and used Apache on Linux I'd probably use them, because of their ads.

My GoDaddy account is hosted on a Linux server running Apache and PHP and has been for about 10 years. It's $4.95/mo. I don't see how it could be much cheaper.
»support.godaddy.com/help/article···-account
--
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Pick two...

itguy05

join:2005-06-17
Carlisle, PA

said by Thespis:

said by itguy05:

If they were cheaper and used Apache on Linux I'd probably use them, because of their ads.

My GoDaddy account is hosted on a Linux server running Apache and PHP and has been for about 10 years. It's $4.95/mo. I don't see how it could be much cheaper.
»support.godaddy.com/help/article···-account

That's what I pay Hostmonster and they are 100% Linux, have great customer support, and don't use Windows for their critical infrastructure. I avoid sites with .asp/.aspx in them like the plague they are.