You have no rights to select how your usage data is used.
After the 2000 election the corporatist took over the government and allowed the corporations to do whatever they wanted to customers. Particularly the ISP's have engaged in increased snooping on customers. They can do this because they are a monopoly and have bought and paid for our lawmakers. Digital STB's have always accessed an authentication server to determine if the channel selected is authorized for viewing. At that point they can capture your viewing habits.