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big_e
join:2011-03-05

big_e to elray

Member

to elray

Re: $5416 dollars per customer acquisition cost

Are you sure you don't have the numbers reversed? Most estimates I've seen put the cost to pass for FIOS at $700 per home with a cost of 4K per paying customer.

»www.nytimes.com/2008/08/ ··· nted=all

In 2006 in NJ the cost to pass is $846 per household with an additional cost to connect of $900.

»www.state.nj.us/rpa/docs ··· aper.pdf
elray
join:2000-12-16
Santa Monica, CA

elray

Member

said by big_e:

Are you sure you don't have the numbers reversed? Most estimates I've seen put the cost to pass for FIOS at $700 per home with a cost of 4K per paying customer.

»www.nytimes.com/2008/08/ ··· nted=all

My nose is wrinkling. If its $4K/sub, not per address, VZ would be foolish to quit; rents on the 30% take rate (premium buyers, immune to price), minus the union overhead, should be sufficiently attractive to continue expansion. While LTE will be a competitive threat, it won't affect the Fios set.