O Canada! > Canadian > Bell Canada > [EN+FR] Let's Talk

[EN+FR] Let's Talk

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Why today is about Bell Canada, and not mental health
According to Bell Canada, today is Bell Let’s Talk Day. The company launched an initiative that donates to Canadian mental health programs each time you make a long distance call or send a text (if you’re a Bell customer), and each time you tweet with the hashtag #BellLetsTalk.

This program is part of, according to the company, an “unprecedented multi-year charitable program unprecedented dedicated to the promotion and support of mental health across Canada” amounting to $50 million. It’s a worthy, topical cause. And, of course, companies aren’t obligated to engage in this kind of corporate philanthropy.

(excess copyrighted material removed-tmpchaos)

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This just in: Bell is a for-profit business!
Can it act both altruistically and in self-interest? YES.

The real question is why do feel the need to bash them over this? Don't you already bash them enough over in the Videotron forums?

Give it a rest dude.

reply to En Enfer
Let me see,
Bell uses it's size and reach to raise awaereness on mental illness. Check
Bell raises funds for mental illnes. Check
Bell also makes money out of it. Check

What is the downside of this? Mental illness as suffered in obscurity long enough. I, for one, am glad that an organization the size of Bell backs the cause so strongly.

reply to JoePro

quote:

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The tangible benefits package and why CBC opposes it

CRTC policy dictates that when broadcast assets are purchased, a percentage of that purchase price (six per cent for radio, 10 per cent for television) be added on to create a "tangible benefits" package, a plan of spending on funds or projects that benefit the broadcasting system as a whole. Much of that money would be spent on new Canadian programming, which pleases independent producers.

But Bell's proposal also included some more controversial plans for its benefits package. The largest is a $40-million investment into the Northwestel network to allow it to bring broadband service to Canada's north. But Northwestel is a Bell subsidiary, and the CRTC has already mandated it to improve its network, so Bell's competitors blasted this plan as self-serving.

The plan also includes $3.5 million in spending for the Bell Let's Talk campaign for mental illness. Though no one can complain about a charity program, competitors said this was an inappropriate use of benefits funds because it's not a broadcasting venture.

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reply to En Enfer
Il y a quand même des points litigieux.

1) Bhell encourage ses clients à utiliser encore plus ses "services payables à l'utilisation" aujourd'hui (interurbains et textos), ce qui leur donne une raison de gonfler la facture pour une cause.

Peu importe l'utilisation de ses clients, Bhell va quand même verser 50 millions cette année dans cette cause charitable.

2) Avez-vous un moyen de savoir exactement (et sans filtres) combien de tweets ont été envoyés avec un #hashtag spécifique dans une période de 24 heures? Non, pas à ma connaissance.

Le problème, c'est l'utilisation du mot "Bell" dans le #hashtag. La sensibilité de la population envers une cause qui les tiens à coeur peut-elle être un motif pour faire de la promotion gratuite du nom d'une compagnie à but très très lucratif ?

3) Et encore, Bhell est l'initiateur de cette cause charitable, mais s'ils auraient opté de tenir un fond neutre et de réduire la taille de leur logo au bas des affiches publicitaires de cette cause, peut-être que Rogers, Telus, Shaw, Vidéotron et autres compagnies de télécommunications auraient embarqué dans cette cause.

Associer la cause à une marque de commerce, c'est carrément fermer la porte aux compétiteurs, qui doivent se trouver quelque chose d'autre...

Si c'est pas une campagne de promotion pour les produits de Bhell, qu'est-ce que c'est au juste ?
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Tell your children over dinner, "Due to the economy, we are going to have to let one of you go."

reply to En Enfer
I agree, its too Bell centric.

Do what I do, visit the website look at the charitable groups that are associated with providing Mental Health services & support. Send them a charitable donation directly or better yet look up the local groups in your area which provide such services and donate to them. You get a tax receipt, they (the charitable groups) get much needed funding, and Bell provided you with pertinent information without making a dime or benefiting directly/indirectly.

I don't tweet, and I am not in the mood to talk with some distant relative I don't like, but I do give care about the health and well-being of fellow Canadians.

reply to En Enfer

T'avais-tu quelque chose d'intelligent à dire, Seb851 ?

reply to En Enfer
Ironic, but the conversation expanded on the Teksavvy forum :
»#BellLetsTalk Initiative Here's Your Chance to cost BHell

The most interesting part, if Bhell gives 5 cents per tweet to the cause with the specific #hashtag, a million tweet means bhell will give... 50 000$, which is way less than the cost of the cause' advertising budget.

Stupid, laughable PR marketing, Bhell. See you next year.
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Tell your children over dinner, "Due to the economy, we are going to have to let one of you go."

reply to En Enfer
You really got issues buddy. The real winners here are those suffering from mental illnesses. Regardless of the corporation running the campaign raising awareness is key and its another step in the right direction of tackling this situation.

reply to En Enfer
SLAMtech +1

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reply to En Enfer
I really don't care why they are doing it...just glad they gave over 4 million dollars to a worthy cause. I tweeted and retweeted like I have never done before...good for them.
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My Canada includes Quebec.
Disclaimer: If I express an opinion, it is my own opinion, not that of Bell or its related companies.

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reply to En Enfer