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AkFubar
Admittedly, A Teksavvy Fan

join:2005-02-28
Toronto CAN.

1 edit

#BellLetsTalk Initiative Here's Your Chance to cost BHell

Every tweet/retweet to #BellLetsTalk is 5 cents donated by BHell. Now's your chance to get even with BHell and help end the stigma and help fund mental health initiatives.

#BellLetsTalk

Works for every "share" on FB too

So far today...

#bellletstalk has surpassed 30million texts, tweets and LD calls! Totally viral!!

--
BHell... A Public Futility.



AkFubar
Admittedly, A Teksavvy Fan

join:2005-02-28
Toronto CAN.

Now up to 33 million texts, tweets and LD calls!
--
BHell... A Public Futility.



TSI Gabe
Router of Packets
Premium,VIP
join:2007-01-03
Gatineau, QC
kudos:7

As much as we like to bash Bell I don't think we should be in this case which is all around a good cause.


Madwand

join:2002-12-03
Toronto, ON
reply to AkFubar

I


Madwand

join:2002-12-03
Toronto, ON
reply to AkFubar

Agree


Madwand

join:2002-12-03
Toronto, ON
reply to AkFubar

Whoops... I'm still in texting one word at a time mode to make Bell donate even more money.


JMJimmy

join:2008-07-23
Reviews:
·TekSavvy DSL
reply to AkFubar

said by AkFubar:

Now up to 33 million texts, tweets and LD calls!

1.65 million... they blow their nose with that. You'd need somewhere in the vicinity of 1 to 2 billion for them to take note


AkFubar
Admittedly, A Teksavvy Fan

join:2005-02-28
Toronto CAN.
reply to AkFubar

They have already donated 5 cents for every man, woman and child in Canada. Going for pets now.
--
BHell... A Public Futility.


stormy13

join:2003-10-28
Etobicoke, ON
reply to TSI Gabe

said by TSI Gabe:

As much as we like to bash Bell I don't think we should be in this case which is all around a good cause.

The cause may be good, but I doubt Bell's intentions are. Posted this in the Bell forum earlier,

»Re: [EN+FR] Let's Talk
--
MS MVP Windows Expert-Consumer 2010-2012


AkFubar
Admittedly, A Teksavvy Fan

join:2005-02-28
Toronto CAN.
reply to AkFubar

Undoubtably a tax write off as well but really the money raised going to mental healthcare is badly needed
--
BHell... A Public Futility.



TSI Marc
Premium,VIP
join:2006-06-23
Chatham, ON
kudos:28
reply to AkFubar

Great cause.. I retweeted. Lots of robins goin' tweet tweet tweet...
--
Marc - CEO/TekSavvy



MJB

join:2012-01-29

2000000000000000 texts should bankrupt bell



MJB

join:2012-01-29
Reviews:
·VMedia
·ACN DSL

2000000000000000000000000000000000000000000000000000000000000000000000000000000000 0000000000000000000000000000000000000000000000000000000000000000000000000000000000 0000000000000000000000000000000000000000000000000000000000000000000000000000000000 0000000000 texts lol


MrMazda86

join:2013-01-29
Kitchener, ON

don't forget to suffix that with "^666" lol



milnoc

join:2001-03-05
H3B
kudos:2
reply to AkFubar

Sorry, but this will NOT cost Bell anything at all. It can only benefit them through free publicity, brand reinforcement and charitable tax incentives.
--
Watch my future television channel's public test broadcast!
»thecanadianpublic.com/live


MrMazda86

join:2013-01-29
Kitchener, ON

I'd beg to differ there. If enough people were to tweet, re-tweet, etc, it could actually cost Hell Telecom. That being said though, they probably know their market quite well to be able to predict for such things. As for the publicity aspect of it on the other hand, there isn't enough free publicity that Hell Telecom could possibly get to make enough people want to go with them... There just isn't



milnoc

join:2001-03-05
H3B
kudos:2

Do the math. A million Tweets is...

Fifty thousand dollars.

Now calculate that against all of the free publicity they've received via every possible media outlet including the news.

Even when you factor in all of the donations from all qualified platforms (text, calls, Tweets), while it may add up into the millions, it's still much less than the cost of a national campaign.

And will we ever find out how much money each charity will have actually received? Or is all that locked behind non-disclosure agreements?
--
Watch my future television channel's public test broadcast!
»thecanadianpublic.com/live



TwiztedZero
Nine Zero Burp Nine Six
Premium
join:2011-03-31
Toronto, ON
kudos:5
reply to AkFubar

#BellLetsTalk Your Vertical Integration Strategy is causing mental health issues in Canadians, and its made worse by bill shock, high prices and broadband caps.


MrMazda86

join:2013-01-29
Kitchener, ON

lol lol lol

I think you may be on to something there



TwiztedZero
Nine Zero Burp Nine Six
Premium
join:2011-03-31
Toronto, ON
kudos:5

had to edit it a tiny bit for twitter... so it'd fit into the 140 char limit.



travisc

join:2001-11-09
Uxbridge, ON
reply to AkFubar

Yes, this is hugely positive for Bell. They get to trend on Twitter all day, even in the US because Bieber tweeted it. Huge brand awareness and all their networks and channels have an excuse to shill for the parent company without repercussion. Sure, it's for a good cause, but Bell gets way more value than the cash they put out.


qewey

join:2007-10-04
reply to AkFubar

Its a win-win for BHell ... thats why they made the marketing campaign.

1) The more you tweet the more successful their PR campaign is ... thus making them more money in goodwill and sales.

2) The money they donate is to a cause that actually helps their own business operations. With all the cost cutting since 2008 because of the sluggish economy, one of the major problem they have is Mental Health in the workplace resulting in loss of productivity and increased health care costs for BHell.

You can argue that the money they donate is basically money they would have spent to solve a problem they actually have. They figured out a way to get free publicity and a marketing campaign out of it as well.

3) Better than that, raising "awareness" among the general population tends to echo with politicians to spend more public tax money (aka your money) to program and research solving the problem. Thus BHell is causing public tax money to work on a problem that is affecting their business and thus dont have to spend their own money.


dsl

join:2012-02-02
reply to AkFubar

Sorry BELL, no one wants to talk to you.......... saynotobell



DKS
Damn Kidney Stones
Premium,ExMod 2002
join:2001-03-22
Owen Sound, ON
kudos:2
reply to milnoc

said by milnoc:

Do the math. A million Tweets is...

Fifty thousand dollars.

Now calculate that against all of the free publicity they've received via every possible media outlet including the news.

Even when you factor in all of the donations from all qualified platforms (text, calls, Tweets), while it may add up into the millions, it's still much less than the cost of a national campaign.

And will we ever find out how much money each charity will have actually received? Or is all that locked behind non-disclosure agreements?

No, it's not locked behind any agreements. Bell will get millions in free publicity for money they had already earmarked for a charitable donation. This is just stupid brand marketing, nothing more. And it does absolutely nothing for front line mental health services, which are funded by the provincial government. Front line mental health gets zero dollars out of this. Bell gets millions.
--
Need-based health care not greed-based health care.


En Enfer
This account has been compromised

join:2003-07-25
Montreal, QC
kudos:4
reply to AkFubar

Click for full size
Bell Let's Talk English
Click for full size
Bell Let's Talk Français
LOL, now THAT is a campaign without lies !

MrMazda86

join:2013-01-29
Kitchener, ON

1 edit

It is... My only problem lies with the translation of "Today, let's talk about your mental health" as well as the bottom corner where it says "Don't ask any questions"....

The killer is if you translate the French back to the English in the main box, you get "Today, we're profiting from you". That's freaking HILARIOUS lol lol lol

Just sayin' lol

The bottom right corner is kinda odd....
English: Don't ask any questions
French: You did indeed

I'm a little lost in how large companies translate some things. It never ceases to amaze me



En Enfer
This account has been compromised

join:2003-07-25
Montreal, QC
kudos:4

said by MrMazda86:

The bottom right corner is kinda odd....
English: Don't ask any questions
French: You did indeed

More like, "we got ya good".

Still, instead of litteral translations, expressions in both languages have been used, makes it more efficient.
--
Tell your children over dinner, "Due to the economy, we are going to have to let one of you go."

MrMazda86

join:2013-01-29
Kitchener, ON

True enough... but the translations never cease to make my brain hurt lol