Nitzan, the fellow who runs FutureNine, also runs [Cheap Voip Inc] which is at:
This is not to be confused with [Cheap Voip] a brand of the Luxembourg Dellmont company, which is at:
I am not a neophyte, and even I was confused by it. I was going to compliment Nitzan on the new website, then I realised it wasn't his!
In fairness to Dellmont, they were using the phrase first.
Overly generic names have pros and cons....