said by morbo:
The price is identical to compete with Wal-Mart's StraightTalk plan of unlimited everything for $45 a month.
The honesty of telling users they may be prioritized (dropped/throttled) when there is congestion is refreshing. I think the policy is the same for StraightTalk, but users aren't told about it.
It may be identical, but the opportunity to buy it from TMobile, without involving a Walmart or StraightTalk is a huge win.
The ambiguity of ST's usage policy kills their potential.
I take no issue with limits, but they need be spelled out clearly.