said by ckiemnstrnom :the system is already tainted. Also what little viewing I do is online. We were actually invited to be a Nielsen family several years ago. I told them to go f themselves. said by silbaco:
Tracking online content is just something these firms are reluctant to do. Arbitron has had a similar reaction for radio. There are reasons behind it. It costs a lot of money to modify their core business and there are often times major partners pushing against making these changes.
Plus there are gangs of idiots out of there (*cough* Oprah *cough* ) who will band together and tell their followers to boycott a show or support a show which is why Nielsen preferred to pick families at random to prevent this.
The system in place will become tainted if they start using online viewership ratings.