drop in demand
with the rise of online streaming and freely available content the old business model will not survive. higher prices just expedite this process. in 5 years, the triple play bundle will probably die out.. as there is very little demand for video and all the expense it contains.. set-top rental, franchise fees, taxes, etc. you potentially have NONE of that with free streaming. whatever you watch is what your electricity pays for from the cablemodem/router/monitor(tv) and/or computer.
with all the scandals in sports these days their greed for more money astonishes... as if more money will make sports more respectable. imo, most sports have dragged their ratings down to reality tv junk. infact they should be paying you to watch.