Cablevision Sues Viacom For Forced Channel Bundling > ?

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Wish all you want.

Unless ala-carte makes more money for all the players, not just a select self-appointed few, it ain't gonna happen.

Unfortunately, this is true. These companies aren't going to voluntarily do anything that will reduce revenue.

A-la-carte will only happen under one of three scenarios:

1. The companies involved believe they can make more money with it than with the current model.
2. People start ditching cable/satellite/telco TV in droves, and the providers see a-la-carte as the only way to stop the losses.
3. The government mandates it.

Otherwise, it ain't gonna happen.

As much as we all hate the current system, the programmers and providers love it because it's working wonderfully for them. Oh, there are disputes over programming costs, but all that amounts to is squabbling over how the money is divided up. Some people are ditching pay TV, and that's encouraging because it puts pressure on these companies, but there needs to be lots more pressure brought to bear for them to really change.

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