said by londoner1:What about QOS. is that not in some sense throttling? Maybe that's how we should address the issue of efficient usage of a finite bandwidth. QOS http traffic to an appropriate level, voip slightly higher, p2p lower, etc
That's more-or-less what Bell tried, but their settings were so extremely unbalanced and their plan so half-baked, as well as not telling anyone beforehand what they would be doing (and then denying it for a period of time), that it royally pissed off the multitudes, and destroyed our impression about how a 'good' throttling model COULD behave.
Bell also ruined some other perfectly good words/expressions/practices by their arrogant, sloppy, inconsiderate, greedy use of them.
'UBB' was one, and the term 'Bandwidth' was another.
By now, we now have all been psychologically conditioned to think negatively/incorrectly of those terms, and cringe whenever we are exposed to them.