Astral unveils new digital streaming service as BCE merger up in air
»www.ottawacitizen.com/business/f···ory.htmlAstral Media Inc. is finally ready to take the wraps off its new online and mobile streaming service after working for more than a year to launch the product even as its merger with BCE Inc. remains up in the air.
The Montreal-based company announced during its annual general meeting in Toronto Wednesday that it would make the new product, The Movie Network GO, available to some of its existing subscribers immediately.
The service which lets subscribers access Astrals TMN, HBO Canada and TMN Encore content on up to five devices per household through mobile apps or their web browsers is part of a retention strategy, said Domenic Vivolo, senior vice-president of sales and marketing at Astrals television division.
If we can convince [subscribers] to do one more month, two more months, it means millions of dollars, he said.
As consumers increasingly access content online and inexpensive alternatives like Netflix Inc. loom large, traditional television providers are looking for ways to convince their subscribers to stick around such as services like this that complement their offering at no additional charge. ...
Astrals mobile service takes aim at Netflix
»www.cartt.ca/news/15161/Radio-Te···ces.htmlAvailable at no additional cost with a subscription to The Movie Network and TMN Encore, TMN GO offers instant and unlimited access to more than 1,200 titles comprised of Hollywood hit movies, exclusive series from HBO, Cinemax and Showtime, and classics from every era. With the launch of TMN GO, subscribers can now watch what they want, when they want, where they want from their iPhone, iPad, iPod touch, Mac or PC says Astral. TMN GO is currently available in Eastern Canada to customers of Bell Fibe TV, Bell Satellite TV and Cogeco Cable, with Rogers launching the service in the coming weeks and additional television providers expected to join shortly thereafter. ...
Makes sense now that we see Rogers and Bell offer unlimited.
And this will be some sort of retention offer as stated in the first article to lure you and keep you.
Should be noted, Cogeco is the only one so far that has not released unlimited again (after calling all their customers thieves). Will be really interesting if they do with the release of this. Can't see a service like this with limited B/W
Videotron has done the same (gone unlimited) because they have released their own french version of NetFlix.
This obviously also locks people into bundles to get the unlimited for 10$, as they are all doing,
What do you think? Is this the reason for all them (except cogeco to date) now offering unlimited?