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DC DSL
There's a reason I'm Command.
Premium
join:2000-07-30
Washington, DC
kudos:2
Reviews:
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·Verizon Online DSL

Prevent Spam Rejections?

I run several sites that email alert notifications to subscribers. Over the last year, we're receiving more and more complaints from subs who report that they have stopped receiving alerts after no problems for months or years since signing up. Delving into what's going on, the receiving systems that do tell you anything respond with something like "we think you're a spammer, go away." I've tried reaching out to some of the organizations to resolve it but most of the admins/techs I've spoken with are even more clueless than end users.

I've covered the "add us to your desktop mail client and your webmail if you use a web browser for mail...and make sure your admin also whitelists us at the domain level if that doesn't work." I've nosed around Google looking for ideas to make our messages not look "spammish" in the first place. There are just too many destinations, too many spammer lists, and too many third-party products used to try and sanitize inboxes to appease all of them.

Anyone have suggestions for how to reduce the growing number of rejections and get our messages to the recipients?
--
"Dance like the photo isn't being tagged; love like you've never been unfriended; and tweet like nobody is following."


Zaber
When all are gone, there shall be none

join:2000-06-08
Cleveland, OH

We have a similar function for our customers here. We use Mxtoolbox to monitor our standing and any blacklists, we also have a SPF record in our DNS. You may also consider DKIM and if you send to a lot of AOL users consider setting up a feedback loop. »postmaster.aol.com/Postmaster.Fe···Loop.php
--
Give a man a fish and he eats for a day, teach a man to fish and he will feed himself for a lifetime



DC DSL
There's a reason I'm Command.
Premium
join:2000-07-30
Washington, DC
kudos:2
Reviews:
·Covad Communicat..
·Verizon Online DSL

The domains have SPF records. We cycle through the major blacklists every month or so...some are responsive, some are not. @aol is a very small percentage of the mailings, and not really an issue. The problem is greatest for larger or very small companies that are either using their ISP's filtering, or have a third-party product/service in their mail loop.

I've tried getting by with an advisory on the websites that if they stop receiving, they need to beat up on their admin/IT guru to figure out why and not bug us. Unfortunately, some bigwig at one of the companies whined to the ubermeister of one of the clients, who is now whining to me. No matter how concisely I explain it to the clients, they are like "there HAS to be something you can do about it!"

FML.
--
"Dance like the photo isn't being tagged; love like you've never been unfriended; and tweet like nobody is following."


H_T_R_N
Premium
join:2011-12-06
Valencia, PA
kudos:1

Ahh the life of a mail admin. I HATE that job.



kontos
xyzzy

join:2001-10-04
West Henrietta, NY

reply to DC DSL

said by DC DSL:

The domains have SPF records. We cycle through the major blacklists every month or so...some are responsive, some are not. @aol is a very small percentage of the mailings, and not really an issue. The problem is greatest for larger or very small companies that are either using their ISP's filtering, or have a third-party product/service in their mail loop.

• Make sure reverse DNS entry exists and has a matching entry in the domain. (if the PTR is 'foo.bar.baz' the DNS entry for foo.bar.baz should point to that IP)

• Make sure your MTA (mail transfer agent) is using a HELO/EHLO string that matches that DNS name

• Make sure that any URLs in the messages go to sites/domains that you control, and be sure that there is nothing funny going on with those sites (hackers haven't managed to add a Canadian Pharmacy page to your normal content, etc.) Real spammers could screw you by getting the website on blacklists affecting your e-mail.

• Shared Hosting? You could have some bad neighbors on the same server as you. Complain to your hosting provider, and be prepared to move if need be.

• Make sure it is really easy for people that don't want the messages to stop getting them. PERMANENTLY.

Also make sure your SPF record is right. Send a message to Gmail and check the headers; Google will report on what they think SPF validation says about the message.

If you can, post the un-edited headers and body of a message that was successfully sent, and anything you have from a bounced/rejected message. We may be able to see something that could help.


DC DSL
There's a reason I'm Command.
Premium
join:2000-07-30
Washington, DC
kudos:2
Reviews:
·Covad Communicat..
·Verizon Online DSL

We have the DNS setup correctly. The host doesn't take "off the street" customers (big-bucks corporate sites only). The big problem, I'm discovering, is admins who are too stupid/lazy to do something as simple as whitelist. That, and some f*tard users who think clicking "this is spam" is the solution if they no longer want to receive the emails instead of the clearly marked "Unsubscribe" link. The contents of the message make it clear as day that it's not spam or phishing (law-enforcement-related info for a specific audience), so the morons reporting it as spam need a major whupping with clue-by-fours. One of the idiots actually said: "Why should that make a difference? If I don't want to read them, they're spam. It's easier for me to click that than unsubscribe. And our admin told us to NEVER, EVER click an unsubscribe on spam."

At least it's Friday and I can spend the next 2 days drinking.
--
"Dance like the photo isn't being tagged; love like you've never been unfriended; and tweet like nobody is following."



kontos
xyzzy

join:2001-10-04
West Henrietta, NY

said by DC DSL:

One of the idiots actually said: "Why should that make a difference? If I don't want to read them, they're spam. It's easier for me to click that than unsubscribe. And our admin told us to NEVER, EVER click an unsubscribe on spam."

At least it's Friday and I can spend the next 2 days drinking.

If you are getting that sort of response from your recipients at such a rate that multiple e-mail providers notice the actions of their users and decide to block you; your messages may not be as
said by DC DSL:

clear as day that it's not spam or phishing

as you seem to think they are.

Maybe you need to do a better job of setting expectations on what will be sent at sign-up time.


DC DSL
There's a reason I'm Command.
Premium
join:2000-07-30
Washington, DC
kudos:2
Reviews:
·Covad Communicat..
·Verizon Online DSL

The emails report thefts or suspicious activity. Title, date, time, csz of the incident, the material involved, description, law enforcement agency contact. Maybe links to some photos hosted at the website (thewebsite.com/photos/filename.jpg). The HTML follows all the good hygiene practices. They are reviewed before broadcast so nothing inappropriate can make it out. Anyone who can't differentiate these from "grow your tallywhacker pills" or "get a degree from a non-existent university" are morons who shouldn't be allowed to use a computer in the first place

As I said, the problems are largely with private business domains, not the ISPs or free mail services (though I have no idea how many of them are outsourced to third parties). The subscribers are law enforcement, corporate security, and members of specific industry groups...not the general public. They must specifically sign-up on the websites, and acknowledge a confirmation email before they get anything else. And, as I also said, most of the people complaining *were* receiving the emails for months or years, then suddenly don't get anything anymore. We're not showing up on the blacklists but the domains respond that we're spam or blocked by policy.
--
"Dance like the photo isn't being tagged; love like you've never been unfriended; and tweet like nobody is following."



kontos
xyzzy

join:2001-10-04
West Henrietta, NY

The argument goes:
It's not the content of the message that makes something 'spam.' It's whether or not the recipient wanted the message.

Maybe it's not as widespread a problem as I was thinking it was a few moments ago.

If that's the case; yes automated messages get blocked sometimes. There's not much you can do about it. Try to get the other end to whitelist you. Failing that, don''t lose sleep over it. Hopefully you can convince your boss to do the same if that's what it takes.



DC DSL
There's a reason I'm Command.
Premium
join:2000-07-30
Washington, DC
kudos:2
Reviews:
·Covad Communicat..
·Verizon Online DSL

My clients don't understand the technical issues. They only care that I "fix" whatever is broken. The recipients are mostly management-level with some college education...so they have no excuse for choosing "spam" over "unsubscribe" when they know they had to sign-up for it.

Meanwhile, one of the gals at the client called me and asked if I know someone at Groupon to call about their stuff always landing in her junk folder...no clue whatsoever that it's related to what we've been talking about all frickin week.
--
"Dance like the photo isn't being tagged; love like you've never been unfriended; and tweet like nobody is following."



csiemers

join:2000-09-16
Portland, OR
Reviews:
·VOIPo
·Comcast

reply to DC DSL
Not clear if you are making money off your subscribers, but I'd weigh how much time and effort is going into hunting down the issues vs. how much revenue is being generated by them.

I use a service, both at home and work, that does all the maillist heavy lifting. They are a well known outfit (there are several) that take the time and effort to track these kind of issues for you and give you many hints and suggestions on how to not get flagged.

But at the end of the day, even then I still get long time subscribers suddenly flagging the e-mail as spam. Cest la vie.
--
»www.caryontech.com



DC DSL
There's a reason I'm Command.
Premium
join:2000-07-30
Washington, DC
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Reviews:
·Covad Communicat..
·Verizon Online DSL

These sites are services for industry and law enforcement, not commercial. Mailing services are not an option because the distribution list for any given broadcast is not static: It is dynamically generated at runtime based on variable criteria. Some broadcasts go to thousands; others maybe a handful. The mail generator is part of the application that manages the subscriber list and the report data.
--
"Dance like the photo isn't being tagged; love like you've never been unfriended; and tweet like nobody is following."


nonymous
Premium
join:2003-09-08
Glendale, AZ
Reviews:
·Callcentric

reply to DC DSL

said by DC DSL:

The emails report thefts or suspicious activity. Title, date, time, csz of the incident, the material involved, description, law enforcement agency contact. Maybe links to some photos hosted at the website (thewebsite.com/photos/filename.jpg). The HTML follows all the good hygiene practices. They are reviewed before broadcast so nothing inappropriate can make it out. Anyone who can't differentiate these from "grow your tallywhacker pills" or "get a degree from a non-existent university" are morons who shouldn't be allowed to use a computer in the first place

As I said, the problems are largely with private business domains, not the ISPs or free mail services (though I have no idea how many of them are outsourced to third parties). The subscribers are law enforcement, corporate security, and members of specific industry groups...not the general public. They must specifically sign-up on the websites, and acknowledge a confirmation email before they get anything else. And, as I also said, most of the people complaining *were* receiving the emails for months or years, then suddenly don't get anything anymore. We're not showing up on the blacklists but the domains respond that we're spam or blocked by policy.

Law enforcement.


exocet_cm
I am the law - Judge Dredd
Premium
join:2003-03-23
New Orleans, LA
kudos:2

reply to DC DSL

said by DC DSL:

The emails report thefts or suspicious activity. Title, date, time, csz of the incident, the material involved, description, law enforcement agency contact.

Oh, those emails. Yeah, we get/send those at work. I mark em as spam.
--
"All newspaper editorial writers ever do is come down from the hills after the battle is over and shoot the wounded." - Bruce Anderson
"I have often regretted my speech, never my silence." - Xenocrates


DC DSL
There's a reason I'm Command.
Premium
join:2000-07-30
Washington, DC
kudos:2
Reviews:
·Covad Communicat..
·Verizon Online DSL

said by exocet_cm:

Oh, those emails. Yeah, we get/send those at work. I mark em as spam.

You are joking, right?
--
"Dance like the photo isn't being tagged; love like you've never been unfriended; and tweet like nobody is following."


exocet_cm
I am the law - Judge Dredd
Premium
join:2003-03-23
New Orleans, LA
kudos:2

said by DC DSL:

said by exocet_cm:

Oh, those emails. Yeah, we get/send those at work. I mark em as spam.

You are joking, right?

Yes!
I've noticed that if noreply@nola.gov is used it can get flagged as spam, even on our own filters, but if another account is used, such as crimemail@nola.gov (or whatever), it'll go through even stringent filters. I don't work on the city side of IT, but for our own in-house mailings I've seen this.
--
"All newspaper editorial writers ever do is come down from the hills after the battle is over and shoot the wounded." - Bruce Anderson
"I have often regretted my speech, never my silence." - Xenocrates

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