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cypherstream
MVM
join:2004-12-02
Reading, PA
·PenTeleData
ARRIS SB8200

cypherstream

MVM

Good idea, but navigation needs improvement

It's a good idea to give people a taste of all the premium shows. It could result at least in up-selling of HBO, Showtime, Cinemax or Starz.

However the cable guides are so last decade, back when VOD wasn't available. Its hard to navigate a spaghetti mess of bland menus to find anything. Who knows whats out there because its presented in such a boring, poor and cluttered manor.

I know when DirecTV released their HDUI, at an investor day presentation they stated PPV/VOD sales went UP because of the poster art and high resolution graphics.

Make it look pretty and make content identifiable by its poster art. You go to a redbox or a bookstore or whatever, you browse books or movies by looking at the cover. Something looks interesting you start reading the description on it and may find what you like. A lot of marketing goes into cover art for books and movies. Makes sense to update the UI on these providers as well as providing fast google like search capabilities. You should be able to search by actor, genre, keywords or titles. It should be smart enough to recognize the type of search. Like if you type "Kevin Bacon", a list of his movies should show up.

Also maybe offer a streaming package like Netflix. Say for an additional $x a month, you can watch up to 10 new movies per month. If you don't get to all 10, the MSO makes out. If you watch all 10, then you saved over the $4.99 or whatever per movie you would of paid individually.

Also don't charge more for HD VOD. I've already seen some new movies cost $3.99 for SD but $5.99 for the HD version (Blue Ridge Cable). It should automatically just play the HD version at the same cost if its running on an HD box. And HD boxes can downconvert to SD anyway if needed. At least you get a less compressed, better picture and sound off the HD stream.

chip89
Premium Member
join:2012-07-05
Columbia Station, OH

chip89

Premium Member

Even my kindle fire Hd has the covers for the moves, tv shows, books and apps that are on it or that is in the kindle store. The old kindles had everything in a boring set of menus and lists like the cable guides. The kindle fire is like the dirctv Guide. The kindle fire also looks a lot better than the old kindles because of the new GUI.