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dishrich

join:2006-05-12
Springfield, IL
reply to AMDUSER

Re: Why doesn't Antennas Direct contact a local station..

said by AMDUSER:

Most areas have local ABC, CBS, even FOX affiliates, many of them would have no problems taking the money. [The irony is, that those same ads Charter refused to allow, would end up on Charter- by way of that station being on the cable line-up. ]

The main reason why companies like Antennas Direct want to advertise on Charter cable (channels) is because it costs a lot less to advertise on cable channels thru the local cable co, vs (full-power) OTA stations...while still reaching a large portion of the local TV watchers...


Cabal
Premium
join:2007-01-21
Reviews:
·Suddenlink

Better coverage and includes the commercial:

»gigaom.com/2013/03/28/antennas-d···charter/
--
If you can't open it, you don't own it.



Andy from CA
Premium
join:2008-09-05
Anaheim, CA
reply to dishrich

Bingo! Buying ad time on an OTA would be cost prohibitive but getting a spot on cable is within their budget. Reminds me of the story of the scorpion hitching a ride across the river on the frog's back. Hmmm.