When driving, peripheral vision awareness shows distraction on vector.
These billboards actively change and are much brighter than reflective.
They are distraction. And if I even recall what was on it, it angers me that I was not paying attention on a road that has idiots going 15 over the limit, and cops wait for the accident rather than be proactive and cause more (nothing like rush hour for idiot to slam into someone while texting, then hold everyone else up for an hour or more...).
Oh and while making new laws, how about "speeders of hybrids get double fine...Smug while speeding!" --