The thing that really makes pay tv nervous is..
Things like YouTUBE, Daily Motion, and Vimeo.
While there is little worth watching on mass media/pay tv, you can find tons of surprisingly good quality items to watch on the sites I mentioned above. How tos, political, entertainment which is home made but again can be excellent to watch.
I remember when I found "EricTheCarGuy Channel" on YouTUBE and was ASTOUNDED at just how excellent his how to content was, and you weren't pounded with ads every two minutes. His is just one of millions of similar things that you can find on those video sites.
I wonder if "The first honest cable company" video was being shown at a cable industry trade show or something. So true.
I mean honestly where could you find something like that on mass media. LOL