False advertising is false advertising. That is what the Federal Trade Commission is for. It is the same idea as a gas station adjusting their regulators to deliver less gas than what you are paying for, except that that market is highly regulated with much greater oversight. AT&T will be forced to care, though, when the FTC gets involved for a false advertising claim.
If you do or say nothing, then nothing will ever change. While I am not naive, as to how things work, I still believe in the system and the power of the consumer. AT&T is using strong-arm economic tactics to get customers off their legacy services. They know they will shoot themselves in the foot if they try to put caps on U-verse, for now. It will be nice when investor pressure pushes these carriers to expand their footprints to start creating real competition on the last mile. The problem is they still have too much room for growth in their existing footprints. So they will continue to compete on bundling services rather than truly going head to head for individual services and we will continue to see ridiculous prices and caps relative to the rest of the world.
Scott, CCIE #14618 Routing & Switching