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WHT
join:2010-03-26
Decatur, TX
kudos:5 | reply to rolande
Re: AT&T DSL Rebranded as uVerse I'm referring to the semantics.
AT&T claimed DSL was a dead end product.
»AT&T CEO Calls DSL 'Obsolete'
said by karl Bode :
Speaking at the National Association of Regulatory Utility Commissioners summer meeting in Los Angeles, AT&T CEO Randall Stephenson made a rather interesting statement for the CEO of a company that sells DSL service: he called the technology "obsolete. ... Stephenson effectively argued that his own company is obsolete. "
It would be problematic for AT&T to continue selling "DSL" as an admitted obsolete product. So they rebranded single copper pair DSL as uVerse.
A subtle semantic shift, but with uVerse being described to the public as a high-speed nirvana, consumers will think they really are getting something new that is faster, when they aren't. | |
 NormanSPremium,MVM
join:2001-02-14
San Jose, CA
kudos:6
 ·SONIC.NET
·Pacific Bell - SBC
| said by WHT:It would be problematic for AT&T to continue selling "DSL" as an admitted obsolete product. So they rebranded single copper pair DSL as uVerse.
They did not. If you have "single pair" legacy ADSL (ATM+PPPoE), you do not have U-verse.
If you have "single pair" U-verse-only service, you have IPDSL (ADSL2+/PTM/802.1x auth) service (in some rare cases, could be VDSL service), which is very different from legacy ADSL.
--
Norman
~Oh Lord, why have you come
~To Konnyu, with the Lion and the Drum | | |
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