Their expansion doesn't mean it will necessarily be profitable. If they expected it to be profitable, they would be rolling it out in many more markets and much more quickly.
My guess is that it is just another trial market and perhaps another attempt to push the incumbents. The uptake is what will determine the profitability of the service and it is still too soon to know how that will work out.
Perhaps.... but if things were looking bleak in KC I don't think they would be willing to jump into it again. KC must be shaping up in a way they like. -- "Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini
·