It's nice to see they lowered back down.. 4g lte was $60, but apparently no takers.. now it's $50 then shrinkage makes it $35-- blowing Verizon/AT&T out of the water after 18 months, if coverage for you is ok. EDIT: Android smartphones start @ $55 and Blackberry is $60
They'd get tons more people with just $35 a month no shrinkage instead of waiting 18 months paying higher rates. Metro did these kinds of deals before. $25 talk/text and $35 unlimited everything (but 3g at the time-- today it's easy to offer $35 4g unlimited everything). If sprint can, everyone can.