I like ESPN but...
My understanding is ESPN is one of the most expensive pieces of content included in most cable packages. While I watch sports on ESPN, I'm not a sports "fanaddict" as some are.
While there may be some logic in ESPN paying a "troll toll", they'll just pass it to consumers. Unless there's some massive price-reduction per GB by going through ESPN, what advantage does involving a third party to pay for data yield? Even if there's a price advantage, it still seems like a bad idea because the precedents created.